ERIC Number: ED350915
Record Type: RIE
Publication Date: 1992
Questionnaire Survey Research: What Works. Resources for Institutional Research, Number Six.
Suskie, Linda A.
This monograph for institutional researchers on questionnaire survey research aims to be both a guide to the basic steps of survey research and a useful reference tool. The monograph is in an informal, question and answer format and organized around the various steps of the survey research process. Chapter I discusses planning the survey including determining the purpose of the study, collecting background information, designing the survey, and making a time line for completing the project. Chapter II introduces questionnaire design by discussing the pros and cons of various question formats. Chapter III offers guidance on developing the questionnaire itself in discussions of ways to maximize the response rate and establish validity and reliability. Chapters IV and V deal with the mechanics of conducting a survey including preparing a cover letter, pilot testing, and making follow-up mailings as well as preparing the returned surveys for data processing. Chapter VI summarizes statistical principles as a guide to choosing the most appropriate statistical analysis. Chapter VII discusses reporting the survey results. Sample questionnaires are appended. A bibliography lists 65 sources grouped by topic. (JB)
Descriptors: Data Collection, Higher Education, Institutional Research, Questionnaires, Research Design, Research Methodology, Response Rates (Questionnaires), Scoring, Surveys
Association for Institutional Research, 314 Stone Building, Florida State University, Tallahassee, FL 32306-3038 ($9.95 prepaid).
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: Association for Institutional Research.
Note: For a related book, see HE 025 891.