ERIC Number: ED350868
Record Type: Non-Journal
Publication Date: 1992-Feb
Reference Count: N/A
The Foreign Language Needs of British Business: A CTC Response. CTC Trust Publication Number 3.
The need for second language training in the United Kingdom for trade and industry is examined, and the role of City Technology Colleges (CTCs) in providing such training is discussed. It is argued that reliance on English is no longer sufficient for trade in the world market, since the most important markets for British goods and services are non-English-speaking areas. Deficiencies in major languages have been identified by companies as a barrier to business. British managers, scientists, and engineers are increasingly disadvantaged by lack of foreign language skills. Linguistic awareness is necessary at all organizational levels and across departments, and cultural sensitivity is also important. The advent of a single European market intensifies language needs. Most British school children drop foreign language instruction by age 16, especially in inner cities. To be successful, language learning must be seen as an important and career-relevant activity, and CTCs are seeking to provide models of the approach to language learning required by industry through four strategies: (1) wide choice of languages; (2) instructional use of technology, especially communications technology; (3) vocational rather than academic language courses; and (4) language learning in an international context. Appended materials include case studies exemplifying the CTC models and data supporting the report's conclusions. (MSE)
Descriptors: Business Administration, Case Studies, Educational Needs, Educational Strategies, Educational Technology, Elementary Secondary Education, Foreign Countries, Instructional Effectiveness, Intercultural Communication, International Trade, Language Role, Language Skills, Postsecondary Education, Proprietary Schools, Second Languages, Teaching Methods, Vocational Education
General Editor of Publications, CTC Trust, 15 Young Street, London W85EH, England, United Kingdom (7.50 British pounds).
Publication Type: Reports - Descriptive; Opinion Papers
Education Level: N/A
Authoring Institution: City Technology Colleges Trust Ltd., London (England).
Identifiers - Location: United Kingdom