ERIC Number: ED349924
Record Type: Non-Journal
Publication Date: 1992
Reference Count: N/A
Seeking Major Gifts: How 57 Institutions Do It.
Altizer, Anne W.
A study was done of how educational institutions seek major gifts in their fund raising strategies. The study surveyed 57 institutions in 4 major categories: private colleges (24), private universities (6), public universities (12), and private elementary/secondary schools (15). The study sought to discover whether significant changes had taken place since the last similar survey done in 1983. Findings indicated the following: (1) "major" is still the term of choice for larger gifts but the minimum level required for this category has risen to $25,000 for the largest number of institutions (21); (2) as in 1983, institutions receive gifts in several forms with the bulk of major gifts coming in cash or convertible securities; (3) of three categories of givers, individuals, foundations, and corporations, individuals give more than any other single category and of the individual donors, alumni give the greatest percentage; (4) public universities receive 28 percent of their major gifts from corporations and 20 percent from foundations; (5) foundations give more to the private universities than to other institutions; and (6) board members are important as a major source of gifts to independent elementary/secondary schools and private colleges. An appendix contains samples of the cover letter and major gifts survey. (JB)
Descriptors: Alumni, Corporate Support, Donors, Educational Finance, Educational Trends, Elementary Schools, Elementary Secondary Education, Financial Support, Fund Raising, High Schools, Higher Education, Income, Philanthropic Foundations, Private Colleges, Private Schools, Public Colleges, School Funds
CASE RESOURCES, Suite 400, 11 Dupont Circle, Washington, DC 20036-1261 ($24 for members, $32 for nonmembers; prepaid).
Publication Type: Books; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.