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ERIC Number: ED349601
Record Type: RIE
Publication Date: 1992-Aug
Pages: 21
Abstractor: N/A
Fund Raising Education: An Analysis of Public Relations Textbooks.
Morton, Cathy
A study examined public relations education textbooks used in undergraduate courses to determine the extent to which fund raising is covered and the context in which fund raising is discussed. Eight undergraduate public relations textbooks were chosen for content analysis from over 40 texts identified by chairmen of public relations sequences at the 176 institutions with chapters of the Public Relations Student Society of America as being used in classrooms. Tables of contents, glossaries, and indices were searched to locate each text's use of 11 key terms related to fund raising. Results indicated that there was only very limited content on fund raising concepts and techniques in textbooks used in undergraduate public relations classes. (Three tables of data are included; 48 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).