ERIC Number: ED349065
Record Type: Non-Journal
Publication Date: 1990-Nov
Reference Count: N/A
A Decision-Making Analysis of Fund Raising Options in a Public Community College.
Chitwood, James P.
Because financial stability of colleges and universities is threatened by level or decreased funding from all government sources, private resource development looms as a crucial element of community college operations in the next century. In order to determine the optimal private sources to target, Okaloosa-Walton Community College (OWCC), in Niceville, Florida, performed a decision-making analysis of fund raising options. An optimum allocation analysis was undertaken to assess the donor potential of individuals, alumni, corporations, and foundations, using Policy, a multi-criteria decision-making program modeled after the part/whole percentaging analysis developed by Nagel (1985 and 1987). Each of the four options was assessed in terms of the following five criteria: (1) capacity of giving; (2) motivation toward giving; (3) frequency of giving; (4) tax incentives; and (5) dependability of the source of revenue. The overall allocation percentage for individuals was highest (36.7%), while corporations were a close second at 30.68%. Alumni and foundations rated 19.27% and 13.33%, respectively. Because the closeness of the allocation percentages for individuals and corporations did not indicate a clear preference, a sensitivity analysis was performed on the two options. Four graphs of the results were prepared to illustrate the allocation outcomes with changes in relationship scores and weights. In comparing the two options, individuals won 54.72% to 45.28% for corporations, indicating that the pursuit of individual donors was the preferred route for raising private funds for OWCC. (MAB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Okaloosa-Walton Community Coll., Niceville, FL.