This paper demonstrates with specific examples from various students' journals how subtly and, at the same time, pervasively ethnocentricity expresses itself, and offers suggestions on how to assess and combat ethnocentric beliefs through writing assignments and classroom exercises in an international business law course at Indiana University. The use of student writings as a valuable measuring tool for this type of evaluation is discussed, as well as the methods employed in handling collection, grading, evaluation, and encouraging student use of the journals. The paper also discusses the experiences of students and faculty in the use of the journals in the international business law course and how the journals provided the avenue to address issues that otherwise would have remained obscured. It is noted that the ethnocentric attitudes which were discovered in the students' journals hinged on a feeling not only of cultural and national superiority, but also on a perception of economic superiority. (GLR)