ERIC Number: ED347908
Record Type: RIE
Publication Date: 1992-Mar-26
Reference Count: N/A
Teaching Intercultural Business Communication: A Multi-Disciplinary Approach to Seeing the World through the Eyes of Others.
O'Rourke, James S., IV
This paper argues the importance of preparing business managers for a global marketplace and addresses who is responsible for the training and how to go about it. The establishment of an MBA (Master of Business Administration)-level course in intercultural communication is examined. Areas discussed involve determining what the goals of the course should be, selecting textbooks and readings, selecting guest speakers, selecting films and videotapes, and involving students in the learning process. In addition, thoughts concerning the evaluation of student achievement are offered in light of the course's lack of performance-based examinations. It is noted that communication-based preparation for the workplace and so-called soft-skills training in both undergraduate and MBA degree programs is being increasingly valued, and that the value of this type of intercultural communication course lies in better preparing students to face the realities of the world they will enter after graduation. An appendix provides an annotated list of five selected films and videotapes. Contains 15 references. (GLR)
Descriptors: Business Administration Education, Communication Skills, Course Content, Cultural Awareness, Graduate Study, Higher Education, Intercultural Communication, International Education, Program Development, Reading Materials, Skill Development, Speeches, Student Evaluation, Videotape Recordings
Publication Type: Speeches/Meeting Papers; Guides - General; Reports - Descriptive
Education Level: N/A
Audience: Teachers; Administrators; Practitioners
Authoring Institution: N/A
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (11th, Ypsilanti, MI, March 25-28, 1992).