ERIC Number: ED347904
Record Type: Non-Journal
Publication Date: 1992-Mar-26
Reference Count: N/A
Globalizing the Introductory Business Communications Course.
Sondak, Eileen M.; Sondak, Norman E.
This paper first examines the reasons for the lack of interest in international communication in required introductory business communications courses at schools of higher education. It then describes the effort to incorporate the principles and practices of global communications in an introductory business communication course in San Diego (California). Defined are the three primary goals of international communications: (1) a message should be fully understood by the receiver, with no change or loss of meaning from the original conceived by the sender; (2) a message should achieve the desired results, without requiring further communications to clarify those goals; and (3) a message should achieve continuation of good will, even if there are points of disagreement between the parties. The paper offers a set of tools and techniques to prepare students to achieve these goals in both written and oral business communications. A handout of tips for improving intercultural communication is attached. Contains 10 references. (GLR)
Descriptors: Business Administration Education, Business Communication, Classroom Techniques, Communication Skills, Cultural Awareness, Curriculum Development, Educational Needs, Foreign Culture, Global Approach, Higher Education, Instructional Design, Intercultural Communication, Postsecondary Education
Publication Type: Reports - General; Guides - General; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Identifiers - Location: California (San Diego)