ERIC Number: ED347903
Record Type: RIE
Publication Date: 1992-Mar-26
Cultural Context and the New Communication Principles for Intercultural Communication.
Waner, Karen K.; Winter, Janet K.
This paper discusses the problems surrounding intercultural business communication as well as approaches to teaching college level business students appropriate communication skills for intercultural settings. Considered are the classification of countries by cultural context, i.e. how large a role culture, social values, and traditional social customs play in business dealings, and problems associated with doing business in high- and low-context culture countries. Also presented are means by which the teacher can enhance the learning experience for international students to improve their communication skills for the international marketplace. Finally, pedagogical principles for teaching intercultural communication skills for communicating in the global village of business are presented. It is noted that the prevailing concept in international and intercultural communication is empathy, and as the world develops into a global village, empathy for cultural orientation is vital for the business person. (GLR)
Descriptors: Business Administration Education, Business Communication, Communication Skills, Cultural Awareness, Cultural Context, Empathy, Foreign Countries, Foreign Culture, Higher Education, Instructional Design, Intercultural Communication, International Education, Learning Experience, Postsecondary Education, Social Values
Publication Type: Guides - General; Reports - General; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (11th, Ypsilanti, MI, March 25-28, 1992).