ERIC Number: ED347884
Record Type: Non-Journal
Publication Date: 1992-Apr-21
Reference Count: N/A
Corporate Philanthropy in American Higher Education: An Investigation of Attitudes towards Giving.
Meuth, Elsbeth F.
This study investigated corporate attitudes toward giving to American higher education in order to contribute insight into corporate philanthropy and to facilitate better understanding and improve university and college fund raising strategies. The research design used was ex post facto. A survey instrument was developed to collect attitudinal and demographic data of corporate donors. The survey was sent to the entire population of United States Fortune 500 industrial and service companies. Of these 243 returned questionnaires useable for the study. Underlying attitudinal dimensions and company profiles were identified through R-factor and Q-factor analyses and the relationships of the components of attitudes, the company profiles, the level of giving, and the perception of the importance of tax benefits with respect to corporate giving were analyzed through multiple linear regression. One of the major findings of the study was that corporate giving is based on business interest rather than on altruism. The analysis also revealed that demographic characteristics of companies as represented in the profiles were more predictive of the level of corporate giving than were the components of attitudes. Included are 7 tables and 29 references. (JB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: Administrators; Practitioners
Sponsor: Lilly Endowment, Inc., Indianapolis, IN.; Indiana Univ., Bloomington.
Authoring Institution: Akron Univ., OH.