ERIC Number: ED347873
Record Type: RIE
Publication Date: 1992
The Importance of Teaching Management's Role in Capital Equipment Purchases.
Silbergleid, Michael Ian
This essay discusses broadcasting and telecommunication management curricula and makes an argument for including instruction in capital equipment purchases. The argument is based on recent changes in the role of the television station department managers who in economically competitive times are involved in decisions about equipment purchasing. In particular, it is asserted that instructors should present a thorough evaluation of how and why purchases are made, including knowledge of technical capabilities and an understanding of how current economic conditions affect their station's capital equipment budget. Following a look at several aspects of "cost," sources for instructors are listed covering trade magazines and actual television stations. There follows a discussion of purchasing options, including questions of buying new or used equipment and advantages of purchasing over leasing, as well as the unique capital equipment funding situation at Public Broadcasting Stations. The next section discusses data on the role of various station personnel in equipment purchase. A conclusion emphasizes the importance of course instructors in preparing students for the tasks that will confront them in the workplace. Includes 19 references. (JB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Meeting of the Broadcast Education Association (Las Vegas, NV, 1992).