ERIC Number: ED347608
Record Type: Non-Journal
Publication Date: 1992
Reference Count: N/A
Health Communication in the 90s. ERIC Digest.
Aiex, Nola Kortner; Aiex, Patrick
This digest addresses the question of health information and reporting in the mass media, focusing on its accuracy and on some researchers' ideas for improving the quality of the health information that is disseminated. The digest discusses accuracy in reporting, the role of commercial television, advertising, and the audiences for health messages. The digest concludes with a list of recommendations for health communication professionals who want to fashion effective health messages for the public. (RS)
Descriptors: Advertising, Audience Awareness, Community Education, Futures (of Society), Health Education, Mass Media Role, News Reporting, Television
ERIC Clearinghouse on Reading and Communication Skills, Indiana University, 2805 E. 10th St., Suite 150, Bloomington, IN 47408-2698.
Publication Type: ERIC Publications; ERIC Digests in Full Text
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Bloomington, IN.