ERIC Number: ED346861
Record Type: Non-Journal
Publication Date: 1992-Apr-1
Reference Count: N/A
Extending the Invitation: Using First Class Mail To Advertise and Encourage the Use of Library Services.
Rothlisberg, Allen P.
This report describes how the Northland Pioneer College (Arizona) Library advertises its services and its learning resource center collections. The services that are provided are listed, and it is noted that the library uses bookmarks, flyers, and public service announcements via newspapers, cable outlets, and radio stations to publicize these services. In addition, the library has found it inexpensive and effective to stamp first class mail with colorful, inviting slogans. Reproductions of some of these slogans and a library brochure conclude the report. (MAB)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Northland Pioneer Coll., Holbrook, AZ.