ERIC Number: ED346771
Record Type: Non-Journal
Publication Date: 1991-Apr-3
Reference Count: N/A
Solidifying International Bridges through Communication Teaching.
Hanson, Kaye T.
This paper discusses an ongoing study being conducted at Brigham Young University (BYU) in Utah concerning ways of improving communication teaching to graduate students, especially those in the business administration program. The paper also discusses some current research on language and management and some preliminary results of fourth year data. The research involves the MBA (Master of Business Administration) classroom in which bilingual (foreign national) students (abundant at BYU) are divided into study groups formed around languages, and periodically give 3-minute presentations, one in English and the second in their native language. Listeners fill out evaluation forms and presenters complete presenter forms. The purpose of the program is two-fold: (1) the North Americans can help foreigh nationals with the English language, and (2) the foreign nationals can supply business terms in the foreign language. The program is centered around the concept of the Competing Values Framework management approach in international business. This approach requires a knowledge of cultures and a use of language that goes deeper than merely the basics of business. It is noted that multinational firms need to be more aware of cultural miscommunications, particularly if their business involves personnel management and marketing in foreign countries. The communication program at BYU helps to begin this awareness development at the classroom level. The evaluator form is appended. Contains 3 references. (GLR)
Descriptors: Bilingual Students, Business Administration Education, Business Communication, Communication Skills, Communicative Competence (Languages), Cultural Awareness, Graduate Study, Higher Education, International Education, International Trade, Language Usage, Marketing, Multicultural Education, Mutual Intelligibility, Personnel Management, Teaching Methods
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: Administrators; Teachers; Practitioners
Authoring Institution: N/A