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ERIC Number: ED346768
Record Type: Non-Journal
Publication Date: 1991-Apr-3
Pages: 15
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Joint Venture Marketing Training: Development Marketing Plans Utilizing Foreign and American Students.
Steele, David; Jones, Kevin
This paper describes a workshop prepared and presented by the Business Administration Department of the University of Wisconsin-Eau Claire, that is designed to provide training in evaluating a European market for an American product and preparing a plan for marketing the product in Europe. It is noted that the program can work with both students from another country and with American students. The planning of the workshop is described, as are its components and its use of a teaching tool, the Coopers-Lybrand International Marketing Kit. Also provided are the workshop schedule, a discussion concerning the organization of the students into groups to facilitate learning, the use of role playing, and procedures for running the workshop. The workshop's flexibility for adaptation to other areas of business with many possible variations is noted. It is also pointed out that use of the kit has helped the students to network, develop cultural awareness, and grasp the considerations necessary to market a product internationally. (GLR)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A