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ERIC Number: ED346528
Record Type: Non-Journal
Publication Date: 1992-May-23
Pages: 24
Abstractor: N/A
Reference Count: N/A
Global Politics of Public Service Broadcasting in the Early 1990s.
Rowland, Willard D., Jr.; Tracey, Michael
Broadcasting has become a powerful symbol of a collision of ideas over how Western society should be organized. The roots of that clash lay in two powerful forces that seem to have nurtured a certain intellectual bleakness about public culture. The first such force was a belief in the imminent emergence of a multi-channel society in which cable and satellite systems stood everywhere as a spectral presence over the national public broadcasters. The second force was the ideological prominence of the idea of the market in broadcasting, an idea in conflict with the belief underlying public broadcasting that it can and must be used to nuture society as a nominated public service institution. This conflict has given rise to many questions, including: What is the place of "the public entity" in the world of "the private?" Why is public broadcasting necessary? What is its mission, tomorrow as well as today? Eight principles define public broadcasting and demonstrate that it is a vital part of culture: (1) universal availability; (2) universal appeal; (3) provision for minorities; (4) public service; (5) commitment to public education; (6) the need to distance public broadcasting from all vested interests; (7) the need to structure broadcasting to encourage competition in good programming rather than competition for numbers; and (8) the desire for rules that liberate program makers. Observations from ongoing global research concerning public broadcasting are beginning to emerge. Among these are the perception that a concept of the free market has shaken public broadcasting's self-confidence. In addition, the possibility of multiple channels casts doubt on the reality of a shared public culture. National public broadcasters find it increasingly difficult to define themselves at a time when the world is exploding to the global and imploding to the tribal. However, cause for optimism for the future has also been found where public broadcasting has been examined, especially in the calibre and intelligence of a number of leading public broadcasting figures now working in a range of countries throughout the world. (SG)
Publication Type: Opinion Papers; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A