ERIC Number: ED346037
Record Type: RIE
Publication Date: 1992-Apr
Images of Illusion, Images of Reality. Gender Differentials in Televised Sport--the 1980's and Beyond.
Weiller, Karen H.; Higgs, Catriona T.
Findings from analysis of television coverage of women in sport during the 1970's and early 1980's suggested that coverage was considerably less than for men's televised sport, and that coverage of women athletes was characterized by stereotypical images and limited information. Trends reported by researchers who examined the status of women athletes in the mid and late 1980's included limited coverage of women's sports and differences in role portrayal of male and female athletes. To discern prior, current, and future trends regarding televised media coverage of women in sport, a preliminary study was undertaken. Brief questionnaires were submitted to local and national televised media personnel. Coverage of women's sports in the late 1980's and early 1990's continue to be in a secondary position to men's, with less total air time, fewer cameras at each event, second string broadcasters, edited events, and often condescending, trivializing comments. Individual types of sports continue to be featured and presented in a fashion that reinforces a stereotypical image of the female athlete. (IAH)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Alliance for Health, Physical Education, Recreation and Dance (Indianapolis, IN, April 1992).