ERIC Number: ED345794
Record Type: Non-Journal
Publication Date: 1992-Mar
Reference Count: N/A
Communications Arts and Technology Program Needs Assessment.
Oakland Community Coll., Farmington, MI. Office of Institutional Planning and Analysis.
In 1992, Oakland Community College conducted a needs assessment study to assist in reviewing and evaluating proposed changes to the college's existing Communications Arts and Technology Program. Businesses and employers in the communications field were surveyed (n=40) regarding employment requirements and opportunities. Additional information was obtained from a literature search, examining data from government and public service agencies, and existing programs offered by both four-year and two-year colleges in Michigan. Highlighted findings included the following: (1) the majority of employers predicted a positive outlook for the industry despite the current effects of the recession; (2) Michigan was attempting to increase the amount of film and video production completed locally; (3) current employment prospects were limited; (4) 38% of employers expected to hire additional staff within the next 5 years, primarily to replace employee turnover; (5) the preferred credentials for employment were a Bachelor's degree (36%) and prior related work experience (26%); (6) both national and regional evidence suggested that opportunities for minority employment appeared to be good within this field; and (7) a considerable number and variety of communications programs were currently offered by colleges and universities in Southeast Michigan, though community college enrollments tended to be relatively low. Appendixes include a proposal for a combined academic/service college-wide video production capability, the survey instrument and responses, and a list of participating businesses and employers. Includes 13 references. (JSP)
Publication Type: Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Oakland Community Coll., Farmington, MI. Office of Institutional Planning and Analysis.