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ERIC Number: ED345675
Record Type: Non-Journal
Publication Date: 1992
Pages: 72
Abstractor: N/A
Reference Count: N/A
Female Intense Curricula: Fashion Merchandising in Home Economics and Associated Programs in Higher Education.
Mikitka, Kathleen Faith; Van Camp, Mary Lou
A study was done of higher education curricula with substantial enrollment by women (such as fashion merchandising and home economics) to examine the context and substance of the curricula, to identify infrastructures that have supported these programs, and to probe issues that face administrators, faculty and students engaged in such programs. The study involved a cross disciplinary team of scholars who are addressing issues surrounding these areas, a literature review and personal interviews. In addition, a strategically selected sample of highly positioned collegiate programs were audited to identify course requirements for bachelors' degrees emphasizing fashion merchandising. Findings validated an interdependent set of cross disciplinary courses that were central to the specialized emphasis, including economics and marketing. Consumer science was the most frequently designated integrative subject area. The most popular elective concentrations in conjunction with fashion merchandising were marketing, advertising, management, and other subjects offered in business administration. A myriad of incorporated department and division titles were found to be associated with fashion merchandising. In addition, given the numbers of students served and ascribed program qualities, faculty and administrative resources were considered relatively cost effective. (60 references) (JB)
Publication Type: Reports - Research
Education Level: N/A
Audience: Administrators; Teachers; Researchers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A