ERIC Number: ED345431
Record Type: RIE
Publication Date: 1987
Public Relations for Special Education.
Steinke, Gary L.; Steinke, Roberta J.
This paper offers suggestions to help special educators and administrators effectively and thoroughly tell people about their school's programs and events dealing with special education. General suggestions include appointing a public relations coordinator, having school personnel complete a Public Relations Help Request Form when publicizing events, and targeting particular audiences. Other suggestions concentrate on specific target groups, such as communications with school staff or colleagues, parents, and the community. Techniques for dealing with print and broadcast media are offered. Other media outlets, such as direct mail, billboards, and promotional items, are also noted. (12 references) (JDD)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A