ERIC Number: ED345194
Record Type: RIE
Publication Date: 1992-Apr
How Do They Get Their Way? The Perceived Relationship between Gender and Social Influence Style.
Longo, Laura C.
Research on the relationship between gender and social influence style suggests that there are both perceived and self-reported differences in the power strategies used by men and women. To thoroughly explore perceived gender differences in power strategy use, modes of influence that have been theoretically derived from, and systematically linked to, the power and gender-social influence literatures were adopted for use in the present study. Data were collected from 87 male and 139 female Rutgers University undergraduates. As subjects entered the research laboratory they were handed a folder containing a cover letter, an index card with a photograph of a male or female college student, and a questionnaire. The cover letter indicated that the study was concerned with first impression accuracy and depicted the photographed individual as a participant in an ongoing personality study at another university. Participants were informed that the researchers would compare their first impression judgments with actual behavioral and personality data from the photographed individual. From the results of the study, it was concluded that the main effect of influence agent sex on perceived strategy use was similar to past findings indicating that men are expected to, and actually report using, interactive and direct social influence styles. The study revealed that while social influence agent sex (the sex of the person photographed), as well as, to a certain extent, influence target sex (the sex of the person reacting to the photograph) both influence perceptions of power strategy use, the agent sex by target sex interaction is critical to one's understanding of perceptions of male-female social influence style differences. Some interesting and informative follow-up research might include looking at additional variables that interact with gender to influence perception of power and social influence styles. (ABL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Paper presented at the Annual Meeting of the Eastern Psychological Association (63rd, Boston, MA, April 3-5, 1992).