ERIC Number: ED345156
Record Type: RIE
Publication Date: 1991
Unauthorized Communication Handbook for AOD Coordinators.
Schneider, Joe; And Others
The first chapter of this handbook on communication for alcohol and drug (AOD) use prevention coordinators describes why this book is labelled "unauthorized." Four reasons are given; the book: discusses frankly the difficulty of enlisting supervisors in the cause; minces few words about interacting with colleagues or kids; describes what ought to be done when the media ignores concerns; and recommends dropping one's professional cloak of respectability. The second chapter discusses sizing up the role of the AOD coordinator, including management, program development, and communications responsibilities. The third and fourth chapters focus on communicating and working with key audiences. The four major audiences are described as follows: individuals/groups who can fire the coordinator; individuals/groups who can make or break the program; individuals/groups who share the AOD's concern; and school children. The fifth chapter discusses fitting communications into the AOD program. The sixth chapter presents tips on communicating like a professional. The seventh chapter discusses working with the media. The eighth chapter presents ways to select tools for effective communications, discussing written communications, press releases, school-based communication outlets, and prevention/awareness events. In the conclusion two summary statements are provided: know who one intends to communicate with and frame the right argument to the right people. Helpful resources and references are listed. (ABL)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Counselors; Practitioners
Sponsor: Department of Education, Washington, DC.
Authoring Institution: Western Regional Center for Drug-Free Schools and Communities, Portland, OR.
Grant or Contract Numbers: N/A