ERIC Number: ED345102
Record Type: RIE
Publication Date: 1989
Developing Health and Family Planning Print Materials for Low-Literate Audiences: A Guide.
Zimmerman, Margot; And Others
This manual offers guidelines for developing health and family planning support materials for illiterate and low-literate groups. The techniques used rely heavily on involvement of the target audience. Following the introduction, each of the nine sections of the guide discusses a separate step in the materials development process: (1) "target audiences" explains how to profile audiences and determine their specific needs; (2) "project planning" offers tips on formulating work plans to allocate time and financial resources; (3) "audience research" describes methods to derive information from the target audience to assess and understand its needs and concerns; (4) "message development" details the process of using data from focus group discussions and other audience research to develop messages and communicate them pictorially in a clear, sequential manner; (5) "guidelines for materials production" provides tips for preparing materials for low-literate groups; (6) "pretesting and revision" explains ways to ensure that the intended messages are conveyed and that the materials are acceptable to the target audience; (7) "printing" raises issues to consider during the production stage of the materials development process; (8) "distribution and training" describes how to disseminate the materials and train health workers to use them effectively with their clients; and (9) "evaluation" describes methods to examine the field use of the materials and their impact on the intended audience. The guide includes 18 references and lists 9 resources. Appendixes include pretest background sheets, data sheets, summary of results sheets, and a monthly record form for distribution of educational materials by health educators. (KC)
Descriptors: Adult Basic Education, Adult Literacy, Audience Analysis, Developing Nations, Family Planning, Females, Foreign Countries, Health Activities, Health Education, Health Materials, Health Promotion, Instructional Materials, Literacy Education, Material Development, Oral Rehydration Therapy
PATH, 1990 M Street, N.W., Suite 700, Washington, DC 20036 (single copies free; additional copies $5.00 each).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Program for Appropriate Technology in Health, Washington, DC.