The importance of educational media in the education of students cannot be overemphasized. Yet, many teachers are reluctant to incorporate mass media into their teaching methods. Some teachers are apprehensive of new ideas, methods, and materials. Others prefer their traditional teaching methods. A third group would like to incorporate new ideas and technologies but lack the necessary training and/or administrative support. Teachers may also experience burnout, a condition defined as a negative pattern of responding to stressful teaching events, to students, and to teaching as a career. Research indicates that the use of educational media has a positive effect on teachers and students alike. Educational media may stimulate teachers' creativity and inspire continued growth in the effectiveness of teachers as professional educators. Educational media also affect student learning, both facilitating learning performance and increasing student motivation to learn. (39 references) (DB)