Knowledge of the processes involved in visual and auditory perception, as well as basic understanding of the mechanisms employed by the human brain in transforming perceptions into cognitions are prerequisites for the study of television aesthetics. Numerous scientific studies now found in such diversified fields as perceptual psychology, neurophysiology, experimental psychology, cybernetics, and communication confirm how fundamentally important perception is to the study of the structure of television images. This, in turn, is of great significance for the study of the field of television aeshetics. The paper: (1) reviews the most appropriate sources in the literature of visual and auditory perception as they relate to television aesthetics; (2) examines the predominant visual, auditory, and kinetic (motion) factors involved in structuring television images; and (3) discusses the role of perception in the development of television pictures with aesthetic merit. The paper concludes that an attempt to bridge the gap between scientific research on perception-related variables and artistic experiments in the visual communication media is long overdue and that extra efforts should be made toward that goal. (Seventy-seven references are attached.) (Author/SG)