ERIC Number: ED342993
Record Type: RIE
Publication Date: 1990-Jul
Plan Your Marketing: Enhance Profits and Reduce Risk.
Edwards, William; And Others
This marketing unit was developed to help farm families formulate a step-by-step plan for marketing their commodities in order to help remove much of the guesswork and anxiety from the process. The unit is organized in the following eight sections: introduction; sources of risk; pricing alternatives; developing a plan (10 steps); summary; suggested references on marketing; and two exercises, with work sheets, on developing a marketing plan to fit individual needs. A teacher's guide includes objectives, a teaching outline, suggested on- and off-farm learning activities, interest approaches, discussion guides, and answers to exercises. Twenty-eight transparency masters are included. (KC)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Iowa State Dept. of Education, Des Moines. Bureau of Career and Vocational Education.
Authoring Institution: Iowa State Univ. of Science and Technology, Ames. Cooperative Extension Service.
Note: For related documents, see CE 060 617-618. The teacher's guide is printed on colored paper.