This manual offers hints, guidelines, and suggestions for reaching prospective students for vocational training. Its main premise centers around alerting, encouraging, and assisting the student. A team effort is promoted; each staff member must be a part of the whole recruitment team. A section on advance planning focuses on analysis of the school situation by answering three questions: students must determine who they are, where they want to go, and how they want to get there. The next five sections focus on these methods for recruiting students: print, news, visuals, displays and exhibits, and presentations. Suggestions for design and development of specific types of these general recruitment methods are made. The following section provides additional recruitment information. It suggests possible recruiting contacts and other recruitment tools or tactics. Appendixes, amounting to over half the manual, include the following: planning materials, such as a list of target audiences, forms and checklists, sample calendars, and outline for developing a marketing plan for vocational education; sample staff and student recruitment questionnaires; materials on image; information on development of a fact sheet; news and print information; materials on presentations, including a sample outline for a short presentation and helpful suggestions for organizing an open house; suggestions for visuals; a list of innovative recruitment practices; and a list of 44 references. (YLB)