ERIC Number: ED342899
Record Type: Non-Journal
Publication Date: 1991
Reference Count: N/A
The Effective Implementation of Word-of-Mouth Recruitment: A Staff Development Package. Final Report.
Mid-State Literacy Council, State College, PA.
Literacy councils in central Pennsylvania recruited more potential students within their communities and increased the number of students enrolling in their programs through a staff development project. Direct-service personnel from local human service agencies that constituted important referral sources for literacy councils were targeted for training. Efficient training of 50 direct-service personnel was achieved through a 15-minute videotape, "Literacy and You--The Vital Connection," and an accompanying reference guide. The professionally produced videotape and guide fulfilled two goals: (1) increasing the literacy awareness of the direct-service personnel and the means to remediate the problem; and (2) helping human service providers to identify common behaviors demonstrated by clients concealing reading difficulties and training them to use word-of-mouth recruitment sensitively. The video/handbook presents the following information to participants: statistics on the educationally disadvantaged; function of and services provided by literacy educators; reasons for adult literacy education; concealing tactics used by disadvantaged adults; role-modelled interactions demonstrating recruitment; and enrollment tips. Participants in the training had mostly positive evaluations of the video and handbook. (Project administration, evaluation, coordination and dissemination, actual time schedule, results, conclusions, five recommendations, four references and one appendix, an evaluation questionnaire, are included.) (Author/NLA)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Pennsylvania State Dept. of Education, Harrisburg. Div. of Adult Basic and Literacy Education Programs.
Authoring Institution: Mid-State Literacy Council, State College, PA.