ERIC Number: ED342039
Record Type: Non-Journal
Publication Date: 1990-Apr
Reference Count: N/A
Hard News/Soft News Content of the National Broadcast Networks.
Scott, David K.; Gobetz, Robert H.
A study investigated whether the amount of "soft news" coverage for the three major American broadcast television networks increased during the period from 1972 to 1987. A total of 558 broadcasts were analyzed. Each news story was coded and placed into one of four categories concerning its timeliness and whether it was "hard" or "soft" news. Results indicated that while soft news was a small portion of the total newscast, there was a rising trend in the use of soft news by all three networks on average. Results also indicated that each network showed considerable variability in time devoted to soft news. Future research should be directed to audience behavior and uses and gratifications theory, and the comparison of national data with that of local affiliates. (Twenty-one notes, 2 figures, and 2 tables of data are included.) (RS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A