Better educated, more skillful counselors are needed in the public schools. They need to have positive attitudes toward all persons in the school and societal arenas. The guidance counselor must be able to identify problems, and decisions should encourage and motivate, not defeat the involved person. The guidance counselor faces opportunities to select and solve problems with counselee involvement, and must be approachable and have an open door policy for students. Confidentiality of what transpires in counseling situations is a must. To provide for individual differences among students, diverse procedures of counseling students may need to be used. Behaviorism may well guide learners to achieve, grow, and develop. With behaviorism, predetermined, precise objectives need careful selection. Each objective becomes a goal for student attainment. Either the student does or does not achieve the specific objective as a result of improved situations or perceptions. Each measurably stated objective achieved by a student should be reinforced. Successive approximations and shaping are two concepts, vital to understand and implement, using the psychology of behaviorism to change behavior. Humanism stresses the salience of students making choices from among alternatives. With humanism, the student becomes more open about the self in an atmosphere of trust and responsibility. Numerous procedures may be considered and used in counseling and guidance. The procedure utilized must assist students to achieve optimally in school and in society. (LLL)