ERIC Number: ED340840
Record Type: Non-Journal
Publication Date: 1991
Reference Count: N/A
Apparel Marketing. [Student Manual] and Answer Book/Teacher's Guide.
Gaskill, Melissa Lynn
This document on apparel marketing contains both a student's manual and an answer book/teacher's guide. The student's manual contains the following 16 assignments: (1) introduction to fashion and fashion merchandising; (2) current fashion; (3) careers in fashion; (4) buying; (5) retailing; (6) merchandise basics; (7) merchandise--promotion and presentation; (8) women's merchandise--promotion and presentation; (9) men's merchandise--promotion and presentation; (10) children's merchandise--promotion and presentation; (11) shoes; (12) preparing marketing plans; (13) selling; (14) inventory control; (15) loss prevention; and (16) trends--past, present, and future. Each assignment may contain objectives, questions, activities, and figures. The teacher's guide has two parts: using apparel marketing for independent study and classroom instruction and answer key. The first section has six parts: assignments and objectives; marketing education essential elements related to content; tasks done on the job in apparel marketing and selling ready-to-wear; key competencies based on the National Curriculum Framework; information on Distributive Education Clubs of America competition; and sample training plans. The answer key contains answers to all assignment questions and examples of some assignment activities. (NLA)
Descriptors: Assignments, Competency Based Education, Distributive Education, Facility Inventory, Fashion Industry, Instructional Materials, Job Training, Marketing, Merchandising, Postsecondary Education, Purchasing, Retailing, Sales Workers, Salesmanship, Teaching Guides
Extension Instruction and Materials Center, University of Texas, P.O. Box 7218, Austin, TX 78713-7218 (teacher's guide, order no. DE 419 A: $6.50; student manual, order no. DE 419 S: $8.00).
Publication Type: Guides - Classroom - Teacher; Guides - Classroom - Learner
Education Level: N/A
Audience: Teachers; Students; Practitioners
Sponsor: Texas Education Agency, Austin.
Authoring Institution: Texas Univ., Austin. Extension Instruction and Materials Center.