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ERIC Number: ED340462
Record Type: Non-Journal
Publication Date: 1991
Pages: 118
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Expanding Programs in an Early Childhood Center To Meet the Community's Needs and To Improve Center Fiscal Stability.
Rothschild, Theresa
This practicum addressed the issues of declining enrollment and the anticipated problems resulting from the loss of a kindergarten program in an early childhood center. (Enrollment is expected to decline as the public schools moved to all-day kindergarten.) Goals of the practicum were to increase enrollment in the early childhood center, expand program offerings, institute an all-day program, and increase enrollment in the summer day camp program. The practicum's behavioral objectives, to be implemented over an 8-month period, were: (1) intensify advertising and marketing; (2) offer enrichment classes; (3) expand the hours of operation; and (4) revise the summer camp's scheduling. The strategy to meet these objectives involved increasing tuition, organizing a marketing and advertising plan, mounting signs in front of the center, and offering 10 new programs. In general, the goals of the practicum were met. Of 10 new programs instituted, 7 successful programs resulted in a 7.5 percent increase in enrollment. A tuition increase of 10 percent was implemented. The summer camp remained at the same income level as the previous year. New advertising activities included designing a logo and brochures. A list of 39 references is provided. Appendices include: documentation of the center's financial status and enrollment figures; copies of advertising brochures; and letters to parents discussing center programs and activities. (BC)
Publication Type: Dissertations/Theses - Practicum Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A