ERIC Number: ED339951
Record Type: RIE
Publication Date: 1989
Guide to Planning Health Promotion for AIDS Prevention and Control. WHO AIDS Series 5.
World Health Organization, Geneva (Switzerland).
This guide is intended to provide planners, managers, and technical staff with guidelines for planning, implementing, monitoring, and evaluating an Acquired Immune Deficiency Syndrome (AIDS) health promotion program. As such, it can be used in the development of a detailed AIDS health promotion action plan. The guide reviews the steps, processes, skills, and institutions required to convert national AIDS program goals into action plans for AIDS health promotion; and the major requirements for implementing, monitoring, and evaluating AIDS health promotion. It is based on experience in applying health promotion methods and procedures to public health programs such as immunization, diarrheal disease control, nutrition and breast-feeding, anti-smoking campaigns, and condom distribution. The guide is intended for use in all parts of the world and provides a basis that should be valuable for planning in every cultural context. Each planning element is discussed in a separate section as follows: (1) establishing goals; (2) initial assessment; (3) targeting audiences; (4) reaching objectives and performance targets; (5) developing strategies--messages and materials; (6) developing strategies--channels of communication, institutional networks, and activities; (7) support services; (8) monitoring and evaluation; (9) establishing a schedule and budget; and (10) reassessment. The planning team should bring in skilled staff from other institutions as needed to deal with specific aspects of the proposed plan. (LLL)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: World Health Organization, Geneva (Switzerland).
Note: For a related document, see CG 023 853.