ERIC Number: ED339901
Record Type: Non-Journal
Publication Date: 1987-Sep
Reference Count: N/A
Telemarketing. Curriculum Guides & Content Outlines for Telemarketing: Telemarketing Specialist.
This curriculum guide and content outline for the telemarketing specialist contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources related; and (7) communications and minimum skill tasks. Each section includes an introduction and topics covered, purpose, objective(s), activities, evaluation, resources, content outline, and additional topics. Section 1 covers the following: telephone manners; telemarketing in relation to the firm; personal minimum skills; telephone as a marketing tool; telemarketing trends; training personnel; dimensions; marketing techniques; and telemarketing and marketing mix. Topics in section 2 are as follows: attention techniques; customer relations; customer rapport; product benefits; building rapport; handling objections; closing techniques; and appointments and call backs. In section 3 the following subjects are covered: marketing; consumer and industrial markets; competition; market development; daily calculations/sales; and inventory control. Three topics in section 4 are computer keyboarding, consumer laws, and time management. Section 5 contains the following: consumer credit; credit limits; collection procedures; and market research. Consumer behavior, goal setting, career searches, and job search techniques are dealt with in section 6. Section 7 contains communications and minimum skill tasks. (NLA)
Descriptors: Business, Career Choice, Communication Skills, Competition, Consumer Economics, Course Descriptions, Credit (Finance), Distributive Education, Facility Inventory, Goal Orientation, Job Search Methods, Keyboarding (Data Entry), Marketing, Personnel Management, Postsecondary Education, Salesmanship, Secondary Education, Service Occupations, State Curriculum Guides, Supply and Demand, Telephone Communications Systems, Time Management
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Iowa State Dept. of Education, Des Moines.
Authoring Institution: University of Northern Iowa, Cedar Falls. School of Business.