This collection of guidelines for the Kent School District (Washington) Management Team addresses ways to develop good communication skills and interpersonal communication as they apply in interviews with broadcast journalists, members of the news media, and other public relations agencies. Specifically mentioned are: the development of personal and professional contacts; guidelines for keeping credibility with the media; guidelines for good press relations; preparing a news release; how to control the release of negative information in news reporting; strategies for interview techniques; hints for television interviews; and suggestions for effective television presentations. Also provided is a list of the news departments and assignment desks of Seattle (Washington) television and radio stations with their addresses and telephone numbers. (DB)