ERIC Number: ED339314
Record Type: Non-Journal
Publication Date: 1991-Nov
Reference Count: N/A
Of Strategy and Support: Formal Planning and Effective Fund Raising in Higher Education. ASHE Annual Meeting Paper.
Krotseng, Marsha V.; Freed, Jann E.
Research was conducted to investigate: (1) whether institutions with any formal campus-wide planning process are significantly more effective at fund raising than their counterparts which lack such a process; (2) whether institutions that engage in overall strategic planning are significantly more effective at raising funds than their peers which engage in other planning processes; and (3) whether institutions having both an overall strategic plan and a strategic plan for development/fund raising prove the most effective at raising funds. Data were analyzed from 107 of 127 campuses responding to a planning survey. Predicted fund raising ability was examined within those institutions having no formal planning process as well as those employing strategic planning, incrementalism, or some other form of planning methodology. Among the findings was that, while over 13% of the campuses with no formal planning process were still effective in raising funds, the percentage of institutions gaining effective support from foundations was lower among colleges with no formal planning process compared to those using strategic planning. Also, the effectiveness of raising funds from corporations proved lower from institutions with no planning process versus those employing incrementalism. The study concluded that there is a relationship between strategic planning and the effective cultivation of foundation support. Contains 47 references. (GLR)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A