ERIC Number: ED339271
Record Type: Non-Journal
Publication Date: 1991
Reference Count: N/A
New Tools, New Times: Strategic Planning. A Seminar Focusing on Proactive Management Techniques (Chapel Hill, North Carolina, June 17-19, 1991).
Morrison, James L.; Ashley, William C.
This handbook was designed to accompany a three-day workshop for senior administrators in higher education on proactive management techniques in higher education. Proactive management allows for anticipating change and managing uncertainty in place of crisis management or reactive actions. The workshop covered: (1) strategic thinking; (2) outside-in thinking (with examples from the corporate world); (3) how to establish a strategic trend intelligence system (steps include developing a program structure, developing a scanning taxonomy, organizing files electronically, identifying literature sources and data bases, assigning scanners to information resources, training scanners, training abstractors, using scanning newsletters and issue briefs); (4) doing an environmental vulnerability audit (steps include identifying institutional underpinnings, identifying developments that could damage those underpinnings, evaluating the likelihood of impact of these developments, reviewing threat patterns); and (5) issues management: the role of decision (discussing implementation steps, strategy support requirements, selecting strategies, and implementation). Several worksheets for completion during the seminar are included. Also included are over 200 references and the following 5 appendixes: "Environmental Scanning at the Georgia Center for Continuing Education: A Progress Report"; an environmental scanning notebook; an issue of "Lookouts: Newsletter of Environmental Scanning of the Georgia Center for Continuing Education"; a summary of future concerns as scanned by Cardinal Stritch College (Wisconsin) and information on the seminar leaders. (JB)
Publication Type: Guides - Non-Classroom; Collected Works - Proceedings
Education Level: N/A
Audience: Administrators; Practitioners
Sponsor: North Carolina Univ., Chapel Hill. School of Education.
Authoring Institution: N/A