ERIC Number: ED338222
Record Type: RIE
Publication Date: 1991
Reference Count: N/A
Using Color as Information in Computer Displays: Problems with Perception and Communication.
Adkins, Mark; Pease, Warren
The advancement of microcomputer technology has reached the point where color monitors and color computer software are fast becoming the norm in our information society. Color is another channel for communication, and can be used for enhancement of both aesthetic characteristics and productivity. The advantage to the use of color for communication is that there is an increased capacity to convey information in the message. The disadvantage is that the information contained in the color channel may not be perceived by approximately eight percent of the population who have impaired color vision. Misperceiving color information may result in not seeing such important messages as headings on a spreadsheet or the distinct colored sections in a pie chart. This paper explains the technological and perceptual problems associated with the use of color computer display systems, and then offers a solution for the effective use of color regardless of the viewer's ability to perceive color. (14 references) (Author/DB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, IL, May 1991).