ERIC Number: ED338130
Record Type: RIE
Publication Date: 1991
Raising Money and Cultivating Donors through Special Events.
Harris, April L.
This book provides "how to" information for those who have never managed a fund-raising event for a college or university, and gives advice to help the experienced professional fund-raiser fine-tune traditional or new events. It covers the essential steps in event planning such as developing a realistic budget, and includes a budget planning checklist. Specific chapters discuss the following: (1) developing special events to meet specific roles; (2) matching the event to the institution; (3) determining the budget and paying the bills; (4) using volunteers; (5) pricing and selling the tickets and promoting the event; (6) selecting and positioning events that support the capital campaign; and (7) developing and implementing an effective post-event follow-up process. The book contains a 26-item bibliography covering areas of capital campaigns; etiquette and protocol; fund raising and special events; and marketing, promotion, and publicity. (GLR)
Descriptors: Budgeting, Check Lists, Colleges, Donors, Financial Needs, Fund Raising, Guidelines, Higher Education, Private Financial Support, Program Development, Universities, Volunteers
Council for Advancement and Support of Education, Suite 400, 11 Dupont Circle, Washington, DC 20036-1261 (Order No. 24602, $24.00 members, $32.00 nonmembers).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.
Note: For a related document, see ED 303 121.