ERIC Number: ED338015
Record Type: RIE
Publication Date: 1991
Intercultural Business Communication Coursework Designed To Promote Rhetorical Sensitivity.
Supnick, Roberta M.
Understanding complex communication processes and problems requires careful attention to all three facets of the rhetorical condition: audience, constraints, and exigence. Constraints that involve multicultural communication variables will require particular focus as instructors encourage the business student's ability to remain rhetorically sensitive. It is suggested that intercultural communication activities should be planned in order to learn to consider audiences more carefully. Two course projects that work well with college audiences are presented, including tips on facilitating classroom discussion and evaluating student efforts. A list of suggested intercultural business communication resources and exercises is appended. (VWL)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A