ERIC Number: ED337351
Record Type: RIE
Publication Date: 1991-Feb
Attitude Research in Science Education: Contemporary Models and Methods.
Crawley, Frank E.; Koballa, Thomas R., Jr.
Social interaction and influence have been the subject of considerable research. Examining in great detail the factors involved in social influence has enabled social psychologists to understand better the effects of persuasion, propaganda, coercion, indoctrination, and brainwashing. Out of this research has come a widespread acceptance of the pervasiveness of the persuasion process. Source and recipient, it has been shown, are actively and jointly involved in constructing a common outcome, which can take the form of changes in belief, attitude, behavior, or some combination of these. The causal link between attitude and behavior, the effects of persuasion, and the planning of intervention studies designed to promote the development of desirable attitudes and behaviors are discussed in this paper. The theory of reasoned action (TRA) is used to present a conceptual framework for linking behavior to specific antecedent variables such as personal beliefs, attitudes, social support, and intentions. Sections include: (1) "Social Psychological Models"; (2) "Research Methods"; (3) "Application"; and (4) "Conclusion". Over 40 references are provided. (KR)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the International Consortium for Research in Science and Mathematics Education (3rd, Merida, Yucatan, Mexico, February 1991).