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ERIC Number: ED337221
Record Type: Non-Journal
Publication Date: 1991
Pages: 72
Abstractor: N/A
Reference Count: N/A
Marketing the Satellite Student in a Technical College.
Michaud, Gene L.
At Northern Maine Technical College (NMTC), students can take classes at outreach locations, usually at a high school in their local community. In 1991, a study was conducted to determine the needs, perspectives, and characteristics of these "satellite" students. Satellite directors at six active cites distributed questionnaires to all 308 students attending classes during the first two weeks of the spring semester. A total of 233 usable surveys were returned for a 76% response rate. Study findings included the following: (1) 85% of the respondents were female; (2) 45% of the respondents were matriculated in a degree program; (3) 41% of the respondents reported annual gross household incomes of under $15,000; (4) 61% of the respondents cited location as the most important reason for choosing NMTC satellite courses; (5) 33% of students cited newspapers as their source of information concerning the availability of the NMTC satellite courses; (6) "friends" were cited most frequently as being the most influential in helping students choose courses; (7) 40% of the respondents were new NMTC satellite students; (8) 60% of the respondents reported working day jobs; (9) 71% of the respondents indicated that they would take Interactive Television courses if offered; (10) students reported significant conflict between school and work; and (11) 90% of students were very satisfied with the quality of instruction. Data tables, recommendations, the survey instrument, satellite course schedules, and a copy of the detailed "Agreement of Understanding" between NMTC and the Adult Education Center for conduct of the courses, are included. (PAA)
Publication Type: Reports - Research; Tests/Questionnaires; Numerical/Quantitative Data
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A