ERIC Number: ED337075
Record Type: RIE
Publication Date: 1988-Mar-7
Business Communication: An Undergraduate and Graduate Experience with Global Perspectives.
Sturges, David L.; And Others
This paper proposes a course in business communication that includes international or global perspectives in its philosophy, content, and assignments. The course is proposed because current business education does not thoroughly address the global perspective in business communication, thereby making graduates assuming leadership roles in American business prone to errors in judgment or practice. A suggested course is outlined and illustrated through a syllabus that meets American Assembly of Collegiate Schools of Business standards for accreditation. In the course, international perspectives permeate the entire theoretical framework underlying organizational communication as well as the pragmatic aspects introduced by the need to communicate across borders and among cultures. The paper also includes a schema that describes how the course is taught in 45 contact hours, a description of a capstone project or case analysis with international aspects, and a 14-item reading list to be used primarily in graduate course work. The sample case analysis studies Pan American State Bank and its international concerns, with written analysis and 17 tables of data. Also included is a communication audit plan, which is a detailed series of questions with international components to be asked about an organization during the type of situational audit that students might undertake as part of this course. (JB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Note: Paper presented at the Conference on Languages and Communication for World Business and the Professions (8th, Ypsilanti, MI, March 7, 1988).