ERIC Number: ED336807
Record Type: RIE
Publication Date: 1991-Apr-26
Communication in Corporate Settings: Trends for the 21st Century--The Effect of Presentation Skills Training.
Ray, Rebecca L.
Because of increased competition and a need for retaining and retraining valued employee in a shrinking industrial labor pool, there is a growing need for presentation skills training. Analysis of theories of adult learning, training styles, training formats, and practical experience in the field suggests that the most effective training format for presentation skills training is individualized, private coaching sessions held over a several month period, rather than group seminars held by large training firms. One of several models that has proved effective begins with a brief group session during which an overview of presentation skills and the format of individual sessions are given. Participants then schedule private 90-minute sessions with the instructor over a 2 to 3 month period. In each session the trainee delivers a brief prepared business presentation which is videotaped and evaluated. This approach is more effective than large group sessions because learning is active and there is a direct correlation to the working world. The effectiveness of this approach can be measured in several ways: the improved attitude and confidence level of participants, increased sales or clients, subsequent training sessions, and individuals who seek additional opportunities to give public presentations. In the 1990s, the need for presentation skills training will only grow and require more trainers to enter the field. Business will spend money to train valued employees because it is less costly, in the final analysis, than to hire new recruits. Companies are beginning to believe that those with superior communication skills rather than technological skills will be the companies on the cutting edge. (PRA)
Publication Type: Opinion Papers; Speeches/Meeting Papers; Guides - General
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Pittsburgh, PA, April 25-28, 1991).