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ERIC Number: ED336785
Record Type: Non-Journal
Publication Date: 1991
Pages: 6
Abstractor: N/A
Reference Count: N/A
Using C-SPAN as a Research Tool To Analyze Cross-Cultural Relations.
Schnell, Jim
C-SPAN (Cable-Satellite Public Affairs Network) can be used for communications oriented research. A research project on reactions in the United States to the Chinese pro-democracy movement shows the use of C-SPAN as a representative forum. Primary funding for the project was obtained through grants from C-SPAN. Twenty-one C-SPAN programs since 1987 (relevant to the Chinese pro-democracy movement and encompassing a variety of program types) were viewed and analyzed for high context/low context messaging. Chinese speakers typically use high context channels of communication that tend to be less direct and heavily reliant on nonverbal messages, while American speakers typically use low context channels that tend to be more direct and based on literal verbal statements. (Cross-cultural misunderstanding can easily occur when interactants use different channels on this continuum.) Findings from this analysis can benefit student understanding in a variety of courses in the communication arts curriculum including mass media, persuasion, and interpersonal communication. (Two addresses are attached for those interested in obtaining more information.) (SR)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A