ERIC Number: ED336284
Record Type: RIE
Publication Date: 1991
The Liberal Arts and the Cultural Context of International Business.
Dimberg, Ronald G.
One element of what is widely held to be a crisis in U.S. competitiveness in global markets is cultural insularity. The persistent lack of familiarity with the language and culture of potential customers and clients impedes the efforts of representatives of U.S. business and industry to compete in the international marketplace. In order to develop a genuine international perspective, one that appreciates cultural uniqueness, students should be exposed to cultural traditions significantly different from their own, and the liberal arts setting of colleges and universities is particularly well-suited to this task. An international perspective will reduce the number of episodes of corporate and personal faux pas, that may be interpreted as forms of cultural disrespect, by inducing respect for cultural diversity and, therefore, local tastes, interests, and predilections. (DB)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A