ERIC Number: ED336189
Record Type: Non-Journal
Publication Date: 1991
Reference Count: N/A
A Marketing Kit for Family Day Care Providers.
National Council of Jewish Women, New York, NY.
This kit is intended to help family day care providers educate the general public about who providers are, what they do, and the importance of what they do. Among the materials in the kit are a marketing tip sheet that lists steps day care providers can take to market their program; steps they can take to improve the image of family day care in their community; and a number of resources. Also included is a guide called "Making News: A Family Day Care Provider's Guide to Working with the Media," which shows providers how to get news media interested in family day care, act in an interview, create a press release, give a news conference, write editorials, create public service announcements, and release photos. Other materials include the following informational articles or excerpts: (1) "Speaking Out: Early Childhood Advocacy"; (2) "Facts about Family Day Care"; (3) "Sharing the Good News about Family Day Care"; and (4) "Designing Family Day Care Environments" (which contains a list of necessary equipment for a family day care home); (5) "A Day in Family Day Care" (article describing a particular day care environment); and (6) a small booklet of captioned photographs called "Picturing Family Day Care." Two fact sheets explore myths and realities about family day care regulation and child care in general. (SAK)
Descriptors: Child Caregivers, Early Childhood Education, Family Day Care, Marketing, News Media, School Community Relationship
National Council of Jewish Women, 53 West 23rd Street, New York, NY 10010 ($10.00; $5.00 for NCJW members and family day care providers).
Publication Type: Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Sponsor: Target Stores/Dayton Hudson Corp.
Authoring Institution: National Council of Jewish Women, New York, NY.