ERIC Number: ED335997
Record Type: Non-Journal
Publication Date: 1991-Apr
Reference Count: N/A
The Role of Student Affairs in Institution-Wide Enrollment Management Strategies. NASPA Monograph Series.
Galsky, Alan, Ed.
Faced with a one-fourth drop in the number of high school graduates between 1979 and 1995, many colleges and universities are responding by making themselves more attractive to students and their parents, instituting procedures to recruit students more effectively and providing a more satisfactory 4 years for the undergraduate experience using an enrollment management concept. Following a general introduction by George Keller, this monograph presents nine papers addressing various issues associated with enrollment management. The papers are: "The Many Roads to Building a Successful Enrollment Management System" (Joel M. Bagby); "Enrollment Management in the Private University" (Gary R. Bergman); "Enrollment Management in the Public University" (R. Fred Zuker); "Minority Student Recruitment Issues in Managing Enrollments" (Angela M. Robertson); "The Role of Financial Assistance within an Enrollment Management Model" (David Pardieck and Kathy Thomas); "The Role of a Career Center in Enrollment Management" (Jane Linnenburger and Jim F. Vick); "A Theoretical and Practical Guide to Student Development Programs in Enrollment Management" (Ray K. Zarvell et al.); "The Role of Cocurricular Activities and Residential Life in University-Wide Enrollment Management" (Greg Killoran and Ed King); and "Student Affairs, Enrollment Management and the University" (Alan Galsky). Nearly all papers include references. (JB)
Descriptors: Career Centers, Declining Enrollment, Dormitories, Enrollment Influences, Enrollment Trends, Extracurricular Activities, Group Experience, Higher Education, Minority Groups, Private Colleges, Public Colleges, School Holding Power, Student Financial Aid, Student Personnel Services, Student Personnel Workers, Student Recruitment
National Association of Student Personnel Administrators, 1875 Connecticut Ave., N.W., Suite 418, Washington, DC 20009-5728 ($7.95 members; $9.95 nonmembers).
Publication Type: Collected Works - General
Education Level: N/A
Audience: Policymakers; Practitioners
Authoring Institution: National Association of Student Personnel Administrators, Inc.