ERIC Number: ED334879
Record Type: RIE
Publication Date: 1991-Jan
Demand Estimation for Collegiate Aviation Academic Programs.
Goodell, Phillips W.
This paper addresses the issue of how one might go about providing a reasonable answer to the question of how many students will enroll in a new academic program at a university and applies the principles to the process of estimating demand for a new collegiate aviation program. A combination of approaches is suggested, including the following: (1) potential enrollee "concept" interest survey; (2) analogy to similar program introductions; (3) underlying student enrollment trend analysis; and (4) survey of expert opinion. It is noted that while such methods may provide the new course proponents with a theoretically "neat" package of estimates and probability range it is still suggested that the actual course signup is mainly the result of marketing follow-up. Contains two references. (Author/GLR)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Wichita State Univ., KS. National Inst. for Aviation Research.
Note: In: Floyd Price, Ed., Kansas Aviation Review, NIAR Report 91-3, p30-38, 1991.