ERIC Number: ED334859
Record Type: RIE
Publication Date: 1990-Apr
Preparing Foreign Language Students for Today's Job Market.
Garfinkel, Alan; Schrank, Holly L.
College language teachers should become more aware of the needs of the job market and the specific ways that language majors can use their unique characteristics to satisfy those needs. Then students must be made aware of this information. The principles of marketing can be used to examine job requirements. Steps in applying these principles include: (1) identifying the special characteristics of language students that represent a product to be marketed to employers; (2) identifying potential employers and establishing a profile that will describe their needs; (3) considering the place at which employer and employee are linked; (4) planning strategies for promotion of the product; and (5) becoming aware of economic issues that affect "price." Teachers deal with matters of"product" daily in teaching and curriculum planning. "Profile" and "place" can be approached by the campus placement office. Teachers' responsibility in the area of price awareness is to inform students of the relationship between profit-making corporations and the liberal arts. It is primarily in "promotion" that language teachers can adjust current levels of activity and strategies. An excerpt from a college promotional brochure and a graph illustrating application of marketing mix elements to job placement are appended. Contains 8 references. (MSE)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Eastern Michigan University Conference on Languages and Communications for World Business and the Professions (9th, Ypsilanti, MI, April 5-7, 1990). Promotional brochure may not reproduce well.